Reporting live from Hammond Nails in Buckhead: sadly, another major city has been officially hit by the Goyard bag epidemic.

After spending the year at SMU, I can confidently report that roughly 80% of the population carries a Goyard tote as their literal school bag. It’s insanity. I honestly thought that was just a weird, highly privileged bubble I happened to be stuck in—but sadly, no, the Goyards have officially taken over everywhere.

My hometown is not a small town—I live in Atlanta—so obviously people own them, especially over here in Buckhead. But I was really holding out hope that they hadn’t completely saturated the market. Can I not even get my nails done in peace without having to witness a full-scale Goyard ambush?