2025 has been full of moments where all I can say is, “This is 2025.”
This is not one of those moments. This is one of those I’m disappointed but not surprised moments.
But why, why, why does there have to be a nicotine Zyn brand named Lucy? Really???? I’m embarrassed. My namesake… now a nicotine pouch.
At least it’s the “intelligent choice for adult nicotine users.” But you know what? It would’ve been a super intelligent choice to name it literally anything else.


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